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Hi Reader,
This week, I signed up for a lead magnet. (I don’t even remember what it was. Sound familiar?)
But the follow-up email caught my eye:
➡️ A promise to improve your email nurture sequence for podcast listeners — and increase conversion from audience to clients.
I thought, Yes! That’s exactly what I need.
Until I saw the format:
📹 16 video lessons.
My immediate reaction? I don’t have time for this.
Now, I get it. Good strategy takes time and energy. And this course was only $100 — a small price compared to hiring an agency.
But I’m in that awkward middle:
❌ Too small to hire an agency
❌ Too busy to binge-watch content
So despite being intrigued… I said No.
And then I unsubscribed.
Was I the wrong client? Or was it the wrong delivery?
Maybe I’m not who he’s trying to attract.
Maybe his ideal client has more time than I do. And that’s totally fine.
But…
✨ What if I was the exact right client?
✨ What if the offer was a small monthly membership instead — one challenge a month for podcasters to improve their email marketing?
If he did that, I would be interested again.
It reminded me of something I often coach on:
💡 If your ideal clients aren’t buying, it might not be your promise that needs fixing — it might be the way you’re delivering it.
Reflection Prompt for You:
Where might your clients be saying no — not because they’re not interested, but because your offer doesn’t fit their bandwidth?
Or considering the economic instability right now — it doesn’t fit their budget.
📔 Consider:
- Could your offer be broken into bite-sized wins?
- Is your client navigating a season where less is more?
You don’t have to overhaul everything. But small shifts in delivery can make a big difference in impact.
Thanks for being part of this journey with me.
Let’s keep building offers that respect our people’s time, energy, and insight.
In solidarity,
Gail
P.S. This email isn’t directly about my upcoming Social Media in 30-minutes workshop, but I will show this technique of how to run with an idea and quickly make social media posts and a newsletter article. Sign up here to join live or get the recording. It’s a sliding scale of $10 for a subsidized rate to $40 for community supporters.
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